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These figures indicate a business can realize significant rewards by prioritizing CSR initiatives and working them into its strategic plans, attracting both customers and investors. Seventy-seven percent of consumers are motivated to purchase from companies committed to making the world a better place, while 73 percent of investors state that efforts to improve the environment and society contribute to their investment decisions. While businesses can’t completely disregard the need to earn a profit, it’s clear that the general public expects them to balance this need against other priorities, such as CSR initiatives. This is compared to just 37 percent who believe it’s most important for a company to make money for shareholders. Seventy percent of Americans believe it’s either “somewhat” or “very important” for companies to make the world a better place. DOWNLOAD NOWĬSR Statistics About Customer and Investor Beliefs 1.
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To help put this into perspective, below is a look at 15 statistics related to customer, employee, and executive beliefs that make the business case for corporate social responsibility.įree E-Book: How to Be a Purpose-Driven, Global Business ProfessionalĪccess your free e-book today. As is often the case, this increased consumer awareness has led to businesses embracing CSR practices: An estimated 90 percent of companies on the S&P 500 index published a CSR report in 2019, compared to just 20 percent in 2011. While this concept has been around for decades, its importance has grown in recent years as consumers have become more conscious of issues such as climate change, income inequality, health care disparities, unfair labor practices, and gender inequity. Corporate social responsibility (CSR) refers to the concept that a business is not only responsible for creating value for shareholders, but should also seek to benefit the broader community in which it exists.